Experience
Content Marketing
My content marketing experience spans a wide spectrum—from planning and crafting compelling branded content for major global brands across digital platforms to developing full-scale television programs. I’ve led content initiatives that align with brand strategy while engaging audiences through storytelling that resonates across channels. Whether it’s a short-form social series or long-form broadcast programming, I bring a sharp editorial eye and strategic thinking to every project.
Creative Development & Production
I have deep creative development background, consistently transforming ideas into bold, breakthrough campaigns. From concept to live execution, I lead with a clear creative vision while managing the details that bring every production to life. No stranger to being on set/location, my hands-on approach ensures seamless collaboration across teams and flawless delivery, no matter the scale or platform.
Social Media Strategy
I bring incredibly extensive and award-winning vision in developing and executing social media strategies that drive brand growth and cultural relevance. I’ve led social for major campaigns and always-on programs, blending audience insights, platform trends, and bold creative to deliver real impact. From shaping voice and tone to building content ecosystems and influencer partnerships, my approach turns strategy into standout brand presence.
Influencer Strategy
I have a strong track record in influencer marketing, working seamlessly across the spectrum—from micro and macro-tier creators to top-tier talent and Hollywood celebrities. I’ve led campaigns that authentically integrate influencer voices, writing and directing content that feels native to both the creator and the brand. My ability to balance creative direction with talent collaboration ensures standout work that drives engagement, trust, and cultural impact.
Integrated Channel Planning
I have extensive experience in integrated marketing, building cohesive campaigns that align brand messaging across digital, social, experiential, and traditional channels. I develop smart, data-informed distribution strategies that amplify reach and ensure content gets in front of the right audiences at the right time. By connecting creative ideas with strategic media planning for both brand and performance marketing channels, I drive engagement, acquisition, and lasting brand impact.
Brand Strategy
My commitment to measurement is the cornerstone to building long-term brand affinity cemented in both emotional connection and performance. By aligning audience insights and KPIs with creative strategy, I ensure campaigns resonate deeply while driving sustained engagement over time. This approach strengthens customer relationships and fosters lasting brand loyalty, turning moments of interaction into meaningful brand experiences.
