A sampling of my favorite projects
Amazon Fire TV (2025): Brand social extension. “Champion’s Chalice.”
Led social extensions of the 2025 Fire TV brand campaign.
Role: Concept/Writer/Social Strategy
Production support: Haymaker
Amazon Fire TV (2025): Brand social extension. “Ultimate Stadium.”
Led social extensions of the 2025 Fire TV brand campaign.
Role: Concept/Writer/Social Strategy
Production support: Haymaker
Amazon Fire TV (2025): Brand social extension. “Vines.”
Led social extensions of the 2025 Fire TV brand campaign.
Role: Concept/Writer/Social Strategy
Production support: Haymaker
Amazon Fire TV (2024): Brand social extension. “Sniffles.”
Led social extensions of the 2024 Fire TV brand campaign.
Role: Concept/Writer/Social Strategy
Production support: Haymaker
Amazon Fire TV (2024): FOX “Big Noon Kickoff” college football talent social video.
Created popular “On Set” social series that brought Fire TV customers into popular entertainment & sports.
Role: Concept/Creative Director/Photography
Production support: Seven2
Amazon Fire TV (2023): Brand social extension. “Who’s Your Streaming Partner?”
Led social extensions of the 2023 Fire TV brand campaign.
Role: Concept/Writer/Social Strategy
Production support: Contend/Seven2
Amazon Fire TV (2023): Remote Theater social. “Popcorn.”
Creator of popular social series that recreated famous scenes from movies starring Fire TV remotes.
Role: Series Creator/Creative Director/Social Strategy
Production support: Contend
Amazon Halo (2022): Halo Bedtime Stories, featuring John Stamos. Brand campaign.
Co-Creative Director of Amazon Halo brand campaign, encompassing multichannel strategy & creative extensions.
Role: Concept/Co-Creative Director/Social Strategy
Production support: Sawhorse
Amazon Halo (2022): Halo Bedtime Stories, featuring John Stamos. Social video.
Creator of social extensions for both John Stamos and Amazon Halo social.
Role: Concept/Co-Creative Director/Social Strategy
Production support: Sawhorse
Amazon Halo (2022): Social community video. “One-Minute Mondays.”
Creator of Amazon Halo social series designed to offer customers a 1-minute exercise to get their week started right.
Role: Series Creator/Creative Director
Production support: In-house
Amazon Halo (2021): Halo/respin, featuring Halle Berry social series. “Sleep.”
Developed a social Q&A series for Amazon Halo customers that featured wellness insights from Halle Berry.
Role: Series Creator/Content & Social Distribution Strategy
Production support: In-house
Amazon Halo (2021): Halo/respin, featuring Halle Berry social series. “Wellness.”
Developed a social Q&A series for Amazon Halo customers that featured wellness insights from Halle Berry.
Role: Series Creator/Content & Social Distribution Strategy
Production support: In-house
Amazon Halo (2021): Social promotional video, featuring Russell Wilson.
Led social extensions and creative development for Russell Wilson and Amazon Halo social channels.
Role: Creative Director
Production support: In-house
HTC VIVE: VIVE Cosmos (Industrial) . “Story of VIVE Cosmos.”
Led content marketing/social strategy and creative development for both B2B and B2C rollouts of HTC VIVE Cosmos VR headset.
Role: Creative Director/Writer
Production support: Belief Agency
HTC VIVE: VIVE Reality System (industrial). “Story of VRS.”
Led content marketing/social strategy and creative development for both B2B and B2C rollouts of HTC VIVE Cosmos VR headset.
Role: Creative Director/Writer
Production support: Belief Agency
HTC VIVE: VIVE Cosmos Family social/PR video. “Change the Face of VR.”
Led content marketing/social strategy and creative development for both B2B and B2C rollouts of HTC VIVE Cosmos VR headset.
Role: Creative Director/Writer
Production support: In-house
Disney Parks/Starcom Mediavest: “Season of Disney” on Travel Channel.
Created 6-episode TV series (on behalf of Disney Parks) that focused on value offering of Disney Parks’ Year of a Million Dreams campaign, and leveraged popular TC talent.
Role: Client Lead/Content Strategy & Media Distribution
Production: Travel Channel
American Family Insurance/Mindshare: IAMFAM Facebook game.
Created Facebook’s first-ever interactive “game of life” social game that taught players the benefits of insurance.
Role: Client Lead/Content/Media strategy
Production: Wild Tangent